When founder, Bella Zito was working for some of the biggest players in the Australian fashion industry she noticed that it was time to make a difference. As she was enlightened to the negative impacts of production, she also noticed an undercurrent of brands working to improve practises and minimize their environmental footprint. There was an opportunity to unite these labels in one place, to share their story and lead an honest conversation about sustainability in fashion. Public Figure exists to do just that.
In 2019 Bella’s vision to bring together brands that place equal weight on style and consciousness came to life. Placing extra significance on nurturing emerging designers that are pioneering positive change.