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Our story

Public Figure is home to fashion and lifestyle essentials that are design lead and of the finest quality. Most importantly they are made mindfully – with consideration for people and our planet. These are pieces made with intention and destined to become pillars of your everyday wardrobe for many years to come.

It all started when...

When founder, Bella Zito was working for some of the biggest players in the Australian fashion industry she noticed that it was time to make a difference. 

As she was enlightened to the negative impacts of production, she also noticed an undercurrent of brands working to improve practises and minimize their environmental footprint.

A dream became reality...

There was an opportunity to unite these labels in one place, to share their story and lead an honest conversation about sustainability in fashion. 

Public Figure exists to do just that. In 2019 Bella’s vision to bring together brands that place equal weight on style and consciousness came to life. Placing extra significance on nurturing emerging designers that are pioneering positive change.

2019 to now

3 years of ups and downs (see: Covid Pandemic), Public Figure has evolved to welcome so many new brands and contributors into our community. 

What stays the same is our steadfast commitment to our value Pilars of - The Planet, The People & The Public.

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