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Public Figure recognises the impact our industry has had on the people and the world around us. Traditional manufacturing methods and fast fashion have taken a toll on the environment through over production, water wastage and harmful chemicals. However it doesn't have to be that way.

Forward thinking designers and manufacturers have pioneered methods, fabrics and business models that aim to reduce the impact on our earth. Public Figure exists to uplift these producers. 
At it's core, fashion will never be perfectly sustainable. But our brands honour their imperfections and are working towards a better, cleaner future.



A significant portion of a fabric’s environmental impacts can be reduced by repurposing what is already in circulation. Not only does this save the material from going to landfill but in closing the loop and making it into a new garment we place less demand on the earth’s resources to produce something from scratch.

There are two approaches to repurposed fabrics that are being adopted – one involves reusing existing material, also known as ‘deadstock’ sourcing. When a fashion house buys their fabric run for a garment or collection they will often overbuy so that they can easily meet demand. Environmentally conscious fashion houses then purchase the leftover reams of fabric or offcuts, aka the ‘deadstock’ fabric, to use in their own garments saving the material from going to waste. The other approach involves creating a new material from consumer waste by recycling fabric. Textile recycling involves breaking down fabrics into a form where they can be spun into new yarns that can be woven or knitted back into fabric. Textile recycling gives waste a new life.


Natural fabrics are a common preference for many, the benefits such as breathability, tactility and movement are hard to trump with engineered fibres. However, natural materials – cotton in particular – have come under scrutiny in the sustainability debate due to the demand that they can place on natural resources. It takes a large volume of water to produce cotton, often requiring potent pesticides which are harmful to the local environment as well as the growers themselves. 

One solution to mitigate this as a conscious consumer is to seek out GOTS certified organic materials. GOTS represents the Global Organic Textile Standard, a worldwide authority who endorse fabrics based on their set of criteria for social and ecological impacts. The benefit of choosing a garment made from GOTS certified organic cotton is that it demands far less water to grow and the methods used cultivate the cotton crops give back to the earth through biologically diverse agriculture which prevents the need for pesticides. 


It seems fortuitous that the new guard in sustainable swimwear is being made from discarded fishing nets plucked from the ocean itself. Econyl is becoming an increasingly popular alternative fabric for your favourite cossie, including our go-to Peony styles.

A recycled nylon, Econyl is made by regenerating post-consumer nylon products such as old carpets, upholstery and abandoned fishing nets. The fibres undergo a process that restores them to their virgin state then transforms it into textile yarn. In doing so up to 80% of global warming contributions are reduced compared to using regular nylon derived from non-renewable petroleum oil.

Best of all the quality of the material is just the same allowing for a high quality swim set with a far lighter environmental footprint.


Well made fashion should last a lifetime. But when it comes to the end of it’s life (after mending and donation of course), fashion made of natural fibres ensures that the item biodegrades, taking mear months*.   

 Manufacturing Methods

WATER USE REDUCTION Traditional farming and manufacturing methods are known to use excess water to the detriment of our planet. Our designers recognise this and are pioneering methods to reduce the amount of water used in production. 
RESPONSIBLE CHEMICAL USE Non-natural chemicals and dyes used in production pollute the environment and people around them. Our designers aim to reduce their chemical use, replacing with natural options where possible. 


Each Public Figure order arrives in custom designed plastic-free packaging. Made from fully biodegradable materials so that one day it will leave no trace on the environment. Where possible we also strive to work with delivery partners with green initiatives.


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