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Our Story

A curation of considered luxury goods for the modern woman’s wardrobe. Enter a world that honours well made wares and celebrates personal style.

 Public Figure is home to fashion and lifestyle essentials that are design lead and of the finest quality. Most importantly they are made mindfully – with consideration for people and our planet. These are pieces made with intention and destined to become pillars of your everyday wardrobe for many years to come. 

The collection is carefully selected for those that strive for effortless style. The woman who has a certain ‘je ne sais quoi’… a ‘look’ that is her own. You might find her in the city or by the beach, but most often you will find her wandering the globe for inspiration. One thing is certain- her wardrobe is curated with classics and treasured pieces that are truly her. Public Figure gives her a place to find new additions that she is confident are made well and timeless in nature. 

 The vision is to bring together brands that place equal weight on style and consciousness. To elevate those that are pioneering positive change.

 When founder, Bella Zito was working for some of the biggest players in the Australian fashion industry she noticed that it was time to make a difference. As she was enlightened to the negative impacts of production, she also noticed an undercurrent of brands working to improve practises and minimize their environmental footprint. There was an opportunity to unite these labels in one place, to share their story and lead an honest conversation about sustainability in fashion. Public Figure exists to do just that.

Explore our world of considered luxury pieces for your wardrobe and home. Here, there is a place for every woman to honour her style and feel confident that her new addition has been made fairly with respect for our planet.


In the spirit of reconciliation the Public Figure acknowledges the Traditional Custodians of Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

 Our Brands 

We take a very considered approach to sourcing our collections, working exclusively with brands that not only design beautiful pieces but also share our values. We research and carefully select brands based on three key pillars, in doing so we hope our customer can find a piece that she is proud to have in her wardrobe forever.



Elevated basics that are beyond trends and constructed mindfully. Pieces must be made to stand the test of time from both a design and quality perspective.


We work with brands that are transparent in their manufacturing processes and are socially responsible. Brands must be considerate of their production and the standard of work for people involved.


We must all be thoughtful of the impact that our actions have on the world around us. From fabric selection to processes and packaging, we preference brands that are conscious of their environmental footprint and are taking practical steps to improve.