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Mission & Values

Mission Statement:

Public Figure is here to elevate labels who are working towards positive change in the fashion industry. We represent an honest approach to sustainability, curating mindful brands and sharing their stories to inspire conversation about conscious fashion.

Public Figure is a platform to tell stories, inspire and start a conversation about the intersection of personal style and sustainability.


We wholeheartedly support sustainability and innovation. We recognize that the traditional fashion industry model has placed a strain on our earth and its resources, therefore we aim to support those that are re-writing business and manufacturing constructs in order to find a better way for the future. We intend to set a new example for the industry by bringing together brands that are championing this change.


We make a conscious effort to partner with brands with intention for our future. We selectively support labels that not only create well made products but also invest in social and environmental issues such as Van Der Kooij’s ‘Plant a Tree’ initiative and Lacusa’s donation program. It is important to us that our brands are mindful of their impacts on the world and make an effort to give back to the environment or local communities.


Each Public Figure order arrives in custom designed plastic-free packaging. Made from fully biodegradable materials so that one day it will leave no trace on the environment. Where possible we also strive to work with delivery partners with green initiatives.


It was through our founder, Bella’s experience working with large e-commerce retailers that she became passionate about standing up for the working conditions of the people that work throughout the entire industry supply chain. We only work with brands that can verify best practises throughout their manufacturing process, ensuring that they are closely connected to where their product is made and the working conditions.  


You may notice that at Public Figure we don’t go on sale very often. We carefully select brands to partner with because we believe in the integrity of their product. To constantly offer markdowns on this undermines the value of the goods. Whilst we want sustainable style to be accessible and from time to time may facilitate intentional & relevant promotions, we wish to represent responsible spending & mindfully investing in quality additions.